The FEED Collaborative is a program in design thinking and food system innovation and impact at Stanford University.  Sponsored jointly by the and the School of Earth Sciences, the FEED Collaborative at Stanford creates opportunities for external partners and thought-leaders, students, and faculty to collaborate in designing a more sustainable local food system.  We do this through just-in-time learning in classes, speaker series, field trips and experiential projects with for and non-profit partners. The academic objective of the FEED Collaborative is to develop the creative capacity and confidence of students and to integrate this development with their acquisition of knowledge, subject matter expertise, and learning experiences outside the classroom.


As a final project to capture only a small piece of their work this summer, the Metrics Team developed this documentary of social fiction about a future where a visit to the grocery store was an immersion in sustainable thinking, where the outcomes we wanted from the food system - clean air and water, healthy soil, just labor practices, affordable and nutritious food - were the focus and an every day eater would be keyed into the metrics that measured how to achieve these outcomes.

Produced by the Metrics Team, summer 2015, of the FEED Collaborative's Leadership & Innovation Program: Cecily Foote, Mary Chambers & Liam McSweeney

A white paper of our activities from the School of Earth, Energy & Environmental Sciences. Read below or by clicking on the link.  


Debra moderated a panel at the recent Skoll World Forum 2015, titled "FOOD, FARMING AND THE FUTURE: HOW CAN WE FEED A GROWING GLOBAL POPULATION RESPONSIBLY?" with Willy Foote (CEO & Founder, Root Capital), Kathleen McLaughlin (Senior VP Sustainability, Wal-Mart), Jason Clay (Senior VP, Markets & Food, World Wildlife Fund) & Jocelyn Wyatt (Co-Lead & Executive Director,

Debra & Hannah speak at the 2015 Stanford Food Summit

Intro video for FEED the Change, 2014


"Human centered design is a powerful process for uncovering the unmet needs of people and for unlocking the creative problem solving potential of its practitioners. Coupled with the domain knowledge of our collaborators and opportunities for social entrepreneurship, we believe human centered design is the most compelling opportunity we have for driving the level of innovation needed to transform our food system."

Get involved with the FEED Collaborative