The genesis of the FEED Collaborative can be found several years ago by way of a design project that Matt sponsored for Debra’s d.school class at Stanford, Designing For Sustainable Abundance, in which students were tasked with finding solutions that “reduce meat consumption in Stanford’s undergraduate dining halls”.  In collaboration with Arianna McClain, a post-doctoral researcher in the Stanford Medical School, a promising solution from the class was implemented and evaluated for its efficacy.  It worked (read about it here) and we have been collaborating ever since.

For general requests for information & questions, please e-mail us here: feedcollaborative -at- dschool.stanford.edu


Matt Rothe, co-founder

Co-founding the FEED Collaborative has allowed Matt to do exactly what he wants to be doing: exploring the intersection of design thinking, social entrepreneurship, experiential education in food, and the existential questions that plague our food system.  His career before launching the FEED Collaborative is perhaps best summed up by way of a recent blog post:

“When it comes to the food system, I’m like Johnny Cash:  I’ve been everywhere, man.  I was raised on a conventional corn farm in Colorado, and when I needed a little more cash than my dad could pay me, I took a job as a picker in what was then the world’s largest beef slaughter plant.  I’ve worked as a dishwasher in three states, have earned cash under the table as a cook, and have spent months working in various locations—most of them malodorous and uncomfortable—alongside non-English speaking migrant farm workers.  Before becoming a supply chain expert, entrepreneur, quasi food scientist, armchair food economist, urban micro-farmer, sustainable food guru, and food system d.tinkerer, I worked in fast food to support a slow food habit of fly-fishing.”

Matt earned a BA in Environmental Earth Science from Dartmouth College and an MBA from the Graduate School of Business at Stanford.  When not dusting his diplomas, he can be found with a full belly at the Stanford Community Farm.  For more information, check out his personal website.

 Debra acts as a fantastic strategic leader and grounding force for the FEED team.

Debra acts as a fantastic strategic leader and grounding force for the FEED team.

Debra Dunn, co-founder

A long-time member of the faculty at the Hasso Plattner Institute of Design and Co-founder of the FEED Collaborative, Debra also works as a highly regarded advisor to business start-ups and social ventures around the world.

Previously, Debra worked as a business executive at Hewlett Packard.   Her 22 year career at HP spanned diverse roles including Sr. VP Corporate Affairs & Global Citizenship, VP Strategy & Corporate Operations, Division General Manager, Marketing Manager & Manufacturing Manager of Video Communications Division, Human Resource Manager of Stanford Park Division.

Debra holds a bachelor’s degree in comparative economics from Brown University in Providence, R.I. and a master’s degree in Business Administration from Harvard University in Cambridge, MA.

She serves on the Boards of the Skoll Foundation, B Lab and the Stanford Jazz Workshop and the advisory boards of IDEO.org and Yoxi.



The FEED Collaborative summer fellowship is available to graduate and undergraduate students, and is targeted at students with experience in design thinking and a passion to create impact in the food system.  Student fellows work closely with both FEED Collaborative leadership and partner organizations to accelerate the impact of our partners work to create a more sustainable food system,  while honing their skills in human-centered design and collaborative leadership.


Cecily Foote & McKayla Taaffe